Management

Where’s the Beef?

When this tagline from the famous Wendy’s restaurant chain commercial came up in a conversation recently, I laughed hysterically. It features a group of spry, diminutive, elderly ladies inspecting a tiny burger on an over-sized bun, representing the competitor’s product, and repeatedly chanting “Where’s the beef?” It was enormously popular and successful for Wendy’s, and …

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Moneyball, Measurements and the Bottom Line

Michael Lewis’s bestseller, Moneyball, and the movie version of the book starring Brad Pitt are chock-full of great insights for business. But after reading more than 50 articles and blog posts on it, it’s evident that the most critical message seems to have gotten lost. And it’s a message that has enormous implications for every …

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